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Search Engine Optimisation
Search Engine Optimisation (SEO) is the single most important marketing technique that a website owner can do.

Search Engine Optimisation (SEO)

Online Marketing Solutions from Web Alternatives.

Search Engine Optimisation (SEO) is probably the single most important marketing technique that a website owner can do to increase visibility and visitors. Greater visibility and highly targeted visitors improve sales, which in turn, improves the bottom-line.

With 81% of internet users relying on search engines to find information according to Forrester Research (specialists in technology research), it has now become imperative for businesses with an online presence to implement some form of search engine marketing strategy (SEM).

Unfortunately, many online businesses fail to address the importance of search engines, building their site without any regard to search engine compatibility at all, therefore missing out on the 81% of potential visitors as demonstrated in the chart below.

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1. What is Search Engine Optimisation?

Search engine optimisation (SEO) is a form of online marketing and is the process of making a site and its content highly relevant for both search engines and searchers. Successful search engine marketing helps a website to gain top positioning for relevant key words and phrases, within the ‘organic’ listings of the top search engines.
SEO usually involves gaining a higher page ranking in search engines and directories by implementing changes to site code, appearance and text to make it more relevant and therefore more search engine compatible and user friendly, along with frequent submissions to each of the search engines.

2.Why are high rankings with search engines so important?

Ranking highly in search engines and directories should be critical to your online marketing strategy.  Users generally only explore the first twenty or thirty sites in the search results, achieving high ‘organic’ rankings on the search engines will make a huge difference to the amount of visitor traffic your site receives. SEO objectives usually point towards driving targeted traffic to your website to increase sales levels, ROI, sales enquiries, lead generation and of course, to gain a clear advantage over your direct competitors. 

3. Our Results

Our results are plain to see:

Alison Villa Solutions -

  • Google.Com 1st place ranking for search term "Polaris Resale Property" and
    top ranking for "la loma sports resort"
  • MSN.Com 1st place ranking for search term "villas for sale campoverde spain" and
    top rankings for search terms "Polaris Resale Property", "la loma sports resort"

Polaris Resale World -

  • Google.Com top ranking for search term "Polaris Resale Property"
  • MSN.Com top ranking for search term "Polaris Resale Property"
  • Yahoo.Com 1st place ranking for search term "Polaris Resale Property"

Diamond Vehicle Finance -

  • Google.Com high ranking for search term "vehicle finance rates"
  • MSN.Com 1st place ranking for search term "vehicle finance rates"
  • Yahoo.com 1st place ranking for search term "private car leasing" and
    top ranking for search term "vehicle leasing deals" 

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